At Rato Society we come across a great many artists who find the process of sales and marketing laborious. However, in today’s market, you’re either making it or you are not.
Your Press Kit is absolutely essential. If you want to be considered a professional, respected by your peers, collectors, and collaborators, it is without question a must. This tells the world who you are when you’re not there to tell them. It frames your history and your artwork that helps sell you beyond your art, whether it’s being looked at or not. Avoiding this is highly detrimental to any potential you may have to be a professional artist. It should be available from the moment you think you are ready to sell your art and develop and evolve as you and your art do.
In order to help artists find their position in the market, it is essential that they have a few things at hand whenever needed.